CERTIFIED MARKETING AND SALES MANAGEMENT

Description

Welcome to the Certified Marketing and Sales Management qualification, your gateway to mastering the essential skills needed to thrive in today’s competitive business landscape. This comprehensive program is meticulously designed to equip you with the knowledge and techniques necessary to excel in marketing and sales, ensuring you stand out in the crowded marketplace.

Our qualification journey begins with unleashing your creative potential, guiding you through the intricate art of business writing, and mastering the nuances of exceptional customer service. You’ll gain insights into the pivotal role of executive and personal assistants, lay the foundation of effective sales techniques, and understand modern marketing principles.

As you progress, you’ll delve into advanced social media marketing strategies, empower yourself with assertiveness and confidence-building skills, and master the intricacies of goal setting. The program culminates with a deep dive into advanced negotiation skills and the mastery of managerial excellence, preparing you to lead and inspire your team towards extraordinary results.

Workshop Objectives:

• Creativity and Innovation:
  • Define creativity and differentiate it from innovation.
  • Build a creative team and work culture.
  • Learn effective brainstorming techniques and navigate the creative process stages.
  • Overcome barriers to creativity and discover tools to unlock your creative mind.
• Business Writing Excellence:
  • Enhance spelling and grammar awareness.
  • Master sentence and paragraph construction.
  • Craft compelling agendas, emails, business letters, proposals, and reports.
  • Learn the art of proofreading and harness peer review for continuous improvement.
• Exceptional Customer Service:
  • Define holistic customer service for internal and external clients.
  • Cultivate an attitude that enhances service quality.
  • Identify and fulfill customer needs adeptly.
  • Handle challenging customer scenarios with aplomb.
• Executive and Personal Assistance Mastery:
  • Adapt to diverse management styles.
  • Master written, verbal, and nonverbal communication.
  • Optimize time management and conduct effective meetings.
  • Serve as an impenetrable gatekeeper, safeguarding confidentiality.
• Sales Fundamentals:
  • Understand the language of sales and prepare for opportunities.
  • Make effective pitches, handle objections, and seal deals.
  • Follow up on sales and set achievable sales goals.
  • Manage sales data and use a prospect board.
• Foundations of Modern Marketing:
  • Define and conquer your market.
  • Unleash diverse marketing techniques and master customer communication.
  • Set invincible marketing goals and strategies.
  • Navigate common marketing pitfalls.
• Advanced Social Media Marketing:
  • Unravel diverse social media platforms.
  • Identify and connect with your target audience.
  • Track and evaluate campaign performance.
  • Make informed decisions weighing pros and cons.
• Empowering Assertiveness and Self-Confidence:
  • Define confidence and assertiveness.
  • Overcome barriers to success and gain tools to exude confidence.
  • Master projecting and communicating confidence.
  • Build and inspire confidence in others.
• Goal Setting and Achieving Success:
  • Overcome procrastination and master time management.
  • Accomplish tasks with focus and ignite self-motivation.
  • Create SMART goals for success.
• Advanced Negotiation Skills:
  • Understand basic types of negotiations and the skills needed for success.
  • Apply negotiating concepts: WATNA, BATNA, WAP, and ZOPA.
  • Lay the groundwork for negotiation and identify mutual gain.
  • Handle personal attacks and difficult issues effectively.
• Mastery of Managerial Excellence:
  • Welcome and orientate new managers.
  • Acquire coaching and mentoring techniques.
  • Evaluate performance and measure success.
  • Handle complexities and facilitate seamless communication.

Join us on this transformative journey to unlock your full potential in marketing and sales management. Enroll now to gain the competitive edge needed to lead your organization to new heights of success and prosperity.